Read e-book online Critical Corporate Communications: A Best Practice Blueprint PDF

By Naomi Langford-Wood

ISBN-10: 0470847638

ISBN-13: 9780470847633

Potent communique lies on the center of each profitable enterprise. All stable conversation includes an effective trade of knowledge, either internally and externally. furthermore, realizing what and the way to exhibit a message is both very important. Proliferating equipment of communique, e.g. e-mail, fax, cellular, web, cellphone, verbal and non-verbal exchanges, widen the diversity of selections, and likewise raise the possibilities of selecting an beside the point channel for buying your message throughout.

Real-life examples illustrate top and worst perform in verbal exchange. A communications audit is usually supplied, having a look intimately at which sorts of verbal exchange at the moment paintings, the place info is drawn from and its credibility and using varied channels. The audit will most significantly supply a benchmark for corporations to calibrate their current and destiny good fortune. A pattern audit reaction can be integrated.

Mid- to senior point executives, owner-managers, experts, running shoes and advisers will locate this an essential consultant.

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Extra resources for Critical Corporate Communications: A Best Practice Blueprint

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We duly rang them up. And then I received a phone call from the chairman of that group congratulating me on selling an excellent company and I congratulated him on being a successful bidder. And £28m of clean cash changed hands. That was the deal. If lessons are to be learned from this whole episode, they are: ● ● ● ● ● ● ● Keep a cool head. Think like a chess player through to the endgame. Don’t rush into saying something you might regret later. Get good professionals around you. Keep the team small.

The chairman is the top person. You might say that is a bold thing to say when you see some of the chairmen there are around. The chairmanship is a sinecure for a lot of the time but when the chips are down, he is the most important person. Nobody else can undertake that role. Often when the chips are down, a good chairman will outperform his own expectations. The chairman should not be sacrificed just because the chief executive doesn’t like what is happening and the chairman is behaving like a chairman.

If the feedback dictates that you review the proposal, be prepared to look at it critically and realistically. Langford-Wood pages REVISE 24 22/8/02 11:15 am Page 24 Critical Corporate Communications The Chairman Who Chose What Not to Communicate Although everyone is agreed that ‘honesty is the best policy’, there are times when it pays to be ‘economical with the truth’, or at the very least to time one’s communications precisely in order to gain maximum advantage. The following story was told to us by the chairman of a well-known plc, which, because of the sensitivity of the information, must remain anonymous.

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Critical Corporate Communications: A Best Practice Blueprint by Naomi Langford-Wood


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